Presentation
This group exchanges strategies, use cases, and solutions related to business objectives in sales, self-service, and customer experience in the digital environment.
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Digital environment + communications development: webchat, video chat, apps, website development, chatbots + A
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Digital Sales: Omni-channel design, sales funnel management, analytics, campaigns
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Identity Management: Authentication, login, privacy, personalization, targeting + segmentation
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User experience design + management: Customer journey, self-service optimization, NPS, channel management, dev/ops, KPIs
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Agile development + digital culture enhancement
Working Group confidentiality rules can be accessed here.
PARTICIPANT PROFILE
- Heads/ Directors of Digital
- Digital (Service/ Operations/ Marketing) Managers
- SVPs/ Directors/ Managers of E-Business
- Online-Cross Channel Development SVPs/ Directors/ Managers
- Participation by supporting parties subject to approval by the working group
Ruxandra Cioban coordinates the activities for this group.